HELLMAN’S SUPER BOWL | MAYO CAT
The Super Bowl is the second biggest food waste day in America after the holidays. Yet, we know that nobody intentionally wants to waste food – life gets in the way and without even realizing it, we end up wasting a lot more food than we think. All people need is a nudge or a small cue to change behavior.
Enter Mayo Cat, our “talking cat" who reminds us to use Hellmann’s mayonnaise to transform leftovers into delicious new dishes and not waste food.
“I defy you to hear feline vocals the same way ever again”
CREDITS
CCO: Thomas Murphy
ECD: Susan Golkin
GCD: Peepo David
CD: Dana Stalker
CD: Andrew Curtis
CD: Ben Morejon
Director: Speck/Gordan
AWARDS + RECOGNITION
2024 CANNES MEDIA LIONS - Shortlist, Humor - Hellmann’s Mayo Cat
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