START A STORY. ADOPT.

To raise awareness for pet adoption, we avoided shivering kittens, sad-eyed dogs and Sarah McLachlan. Instead, we went right for the cultural jugular: Cute dog and cat videos on the Internet. Millions of people already love, like, follow and share these pets. But what those people don’t know? Most of those pets came from shelters.

PRE ROLL

The campaign launched with pre-roll, where we recreated one of YouTube’s most watched cat videos – without the cat.

CREDITS
ECD: Emmanuel Lallevé, Florent Imbert
CW: Andrew Curtis
AD: Ben Morejon
Director: Claire Cottrell
Photographer: Zack Seckler

AWARDS + RECOGNITION
2016 CANNES CYBER LIONS - Silver
2016 CANNES HEALTH LIONS - Shortlist
2016 Best of AdCouncil

Featured on Mashable, Huffington Post, Adweek