PUMA BEATBOT
Everybody is making wearable tech to help people monitor their performance. We created raceable tech to improve the performance of runners in real-time.
Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder. By giving them a real visual target to beat, not just the time on a stopwatch.
Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track – and go. The BeatBot will then pace out the programmed race. Letting people race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44KMH, BeatBot can recreate Bolt’s record-shattering 100m dash. Letting runners witness firsthand just how fast the world’s fastest man is.
HOW IT WORKS
9 infrared sensors read the line on a track
Wheel rotations determine speed and distance
Data is processed in real-time, making over 100 maneuvers a second to stay on line, navigate bends and maintain pace
Front/rear GoPro cameras record race
CREDITS
ECD: Emmanuel Lallevé, Florent Imbert
CD: Karl Ackermann
CW: Andrew Curtis
AD: Ben Morejon
Production: 10xBETA
AWARDS + RECOGNITION
2017 ONE SHOW - Print & Outdoor: Craft / Use of Digital Technology - Merit Award
2017 ONE SHOW - Innovation in Interactive - Shortlist
2016 CANNES CYBER LIONS - Silver
2016 CANNES PROMO + ACTIVATION LIONS - x2 Shortlist
2016 CANNES CREATIVE DATA LIONS - Shortlist
2016 LONDON INTERNATIONAL AWARDS - Product Design - Bronze
2016 LISBON INTERNATIONAL AD FESTIVAL - Creative Innovation - Bronze
2016 CLIO - Product Design - Shortlist
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