INSPIRED BY ICELAND | JOYSCROLL

INSPIRED BY ICELAND: LOOKS LIKE YOU NEED TO JOYSCROLL

DOOM-SCROLL·ING: (v) the practice of obsessively checking online news for updates, especially on social media feeds, with the expectation that the news will be bad.

It became one of Oxford English Dictionary’s “words of 2020.” It turns out that on average, people doomscroll through 22.7m (74.5ft) of bad news every day. So we decided to have Iceland offset all that doom and gloom by creating Joyscroll.com, an interactive web experience and social campaign that took people out of their negative feeds and invited them to experience 22.7 meters of pure Icelandic joy.

While 2020 made it near impossible for tourists to go travel to Iceland, it didn’t stop them from providing everyone some much needed escape.