TURNING A SOCIAL NETWORK INTO A SUPPORT NETWORK

There are dozens of mental health awareness campaigns out there saying the same thing – we need to talk about it. But why would anyone want to speak up about their condition when there's so much stigma? With three simple words we set out to change that. #IWILLLISTEN let those impacted by mental illness find friends that were willing to listen. Turning social networks into support networks.

Our three words trended at #4 nationally, were covered by the Huffington Post, Wall Street Journal and New York Times – but most importantly, we started thousands of conversations between friends that were long overdue.

CREDITS
ECD: Eric Weisberg
CD: Howard Lenn, Christopher Franzese
CW: Andrew Curtis
AD: Ben Morejon
Designer: Emely Perez

AWARDS + RECOGNITION
2014 CANNES HEALTH LIONS - Shortlist
2014 MMA Smarties Silver + Bronze
2014 CLIO - Gold + Silver
2014 WPPED CREAM
2015 EFFIES - Silver + Bronze
2015 CLIO -  Bronze - Branded Entertainment
2015 CLIO HEALTHCARE - Bronze Audio Technique

Featured on Creativity, NYTimes, Huff Post, Wall Street Journal