IBM | THE MASTERS REMASTERED

With 100 golfers across 18 holes, averaging 21,000+ shots over 4 days. It’s not humanly possible to provide commentary on ever shot at The Masters Tournament. IBM created the world's first AI sports commentator capable or giving commentary on ever single shot, ever single player, on every single hole. Giving each of the 16M Masters fan their own personal commentator.

This was part of the larger What If campaign, which illustrated the importance of asking big questions to co-create innovative technology solutions. Like “What if buildings could tell you how they could be more efficient?” or “What if you could make analyzing a big bank’s data…no big deal?”

CREDITS
ECD: Matthew Curry
ECD: Aste Gutierrez
GCD: Rachel Frederick
CD: Andrew Curtis
CD: Ben Morejon
AD: Nuri Park
Director: Ian Pons Jewell

AWARDS + RECOGNITION
2023 CANNES - Use of Digital Platforms | Media - Bronze
2023 London International Awards - Creative Use of Data - Bronze
2023 London International Awards - Entertainment - Silver
2023 London International Awards - Sports - Silver

Featured in ESPN, Forbes, WIRED, Sports Illustrated, Axios, CBS, Yahoo Sports