AFTER THE PARADE

Few people realize that returning veterans face their toughest battle after they return from war-joblessness, homelessness, mental illness and a general lack of purpose. Together with SUS, we created a self-sustaining program for our vets. It began with a traditional ad campaign and culminated in developing the first restaurant franchise entirely owned and operated by NYC vets, serving them long after the Veterans Day parade.

Another aspect of the campaign was the proposal for a longer commemorative period for vets, which spawned the logo design for American Veterans Month seen below:

CREDITS
ECD: Aaron Padin
CD: Dave Wasserman
CW: Alexis Reid, Alex Schaeffer, Vahbiz Engineer, Rachel Burnbaum
AD: Ben Morejon, Jay Wee
Designer: Akira Nakamura, TJ Zafarana

AWARDS + RECOGNITION
2012 ADC - Bronze Integrated Campaign
2012 ONE SHOW - Merit Award
2012 RADIO MERCURY AWARDS - Finalist